汤洪老师：营销实战谋略强化提升
Miss Tang Hong: marketing strategy aggrandizement promotes
主讲：汤洪
Speaker: Tang Hong
课程对象：总经理、营销副总、营销总监、营销经理、
Curriculum object: general manager, vice general manager of marketing, marketing director and the marketing manager,
销售经理、客户经理、市场部经理等。
Sales Manager, client manager, marketing manager.
课程时间：1-2天（1天6课时）
The duration of the course : 1-2 days ( 1 days 6 hours)
课程收益：
Curricular accrual:
1、改变了陈旧的思维方式，学会从营销的视角审视企业问题；
1, change the old mode of thinking, learn from the marketing perspective on the problems of enterprise;
2、你会发现可能许多困扰已久的束缚企业再上台阶的问题将有一个顿悟的理解；
2, you'll find out many problems for a long time the management of enterprise to step the problem will have an epiphany understanding;
3、能够对企业的产品线及其营销策略作系统的诊断，并找到解决问题的方法；
In 3, to the enterprise product line and marketing strategy for the diagnostic system, and find a solution to the problem;
4、掌握极具实操性的品牌强势超常包装方法及思维方式。
4, master the great parade of brand strong supernormal packaging method and way of thinking.
课程前言：
Course introduction:
你作为企业老总、经理、中层管理者，是否感到每天工作忙乱繁杂？你知道什么才是你最应该关心的事情？什么才是你应该首要处理的工作？
You as a business manager, manager, middle managers, whether to feel to work every day about complicated? You know what you should be concerned about it? What you should be the primary treatment work?
你的企业是刚刚起步，是正蓬勃发展，还是已经小有所成？你是否面临着一些问题：如何使一个名不见经传的品牌快速成为一线大品牌？如何突破市场瓶颈快速提升企业营销能力？企业如何实现长期可持续发展？我们希望通过本课程交流，能够与你共同探讨上述问题，让我们共同进步，树立科学的企业经营管理观念。
Your business is just beginning, is developing flourishingly, still have small it? If you are faced with some problems: how to make a little-known brand fast become the first brand? How to break through the bottleneck of the rapid upgrading of enterprises market marketing ability? Enterprise how to achieve long-term sustainable development? We hope that through this course, to work with you to explore these issues, let us make progress together, establish the scientific enterprise management concepts.
本课程是讲师本人多年企业营销辅导工作的基础上的总结心得，并融合了讲师设身处地的营销实战经典真实案例,是企业中高层管理者提升自我的“实战强化训练”。本课程集生动性、趣味性、实效性、针对性、可操作性于一体，能使学员在会心一笑间领悟掌握相关的理论和实操技能。本课程历经数十场授课历练，受到学员广泛的好评。
This course is a lecturer of my years of enterprise marketing guidance work based on the summary of experience, and the fusion of lecturer place oneself in others' position of marketing real classic case, is the enterprise managers enhance self" actual combat training". This course is set vivid, interesting, practical, targeted, operable in one, can make students comprehend in smile between master relevant theory and practice skills. This course after several field teaching experience, widely praised by students.
课程特色——中小企业营销实战专家
Characteristics of the course -- small and medium-sized enterprise marketing actual combat expert
我们拒绝华而不实的营销操作手法；我们不崇尚动辄数千上亿万元的大手笔广告策划；我们拒绝为客户生搬硬套所谓科学系统的营销管理机制；我们知道还处在发展中的中小企业其实面临着太多资金、人才、产品、技术等方面的瓶颈。
We refuse to be flashy without substance marketing practices; we do not advocate at thousands of hundreds of millions of dollars in big advertising planning; we refuse to provide customers apply mechanically the so-called scientific system of marketing and management mechanisms; we know is still in the development of small and medium enterprises are facing much capital, talent, products, technology and other aspects of the bottleneck.
我们所做的就是：在充分考虑中小企业种种资源匮乏的前提之下，简化理论，运用最实效、最简洁、超常规的操作手法，立竿见影地帮助企业快速提升营销核心竞争力。
What we do is: in full consideration of small and medium enterprises a variety of resources under the premise, simplified theory, using the most effective, most concise, unconventional manipulation to get instant results, helping enterprises rapid promotion marketing core competitiveness.
课程大纲：
Course outline:
第一部分：从营销的视角审视企业经营
The first part: from the perspective of business marketing
——企业经营者必须遵循的思维方式
-- enterprise operators must follow the way of thinking
改变陈旧的思维方式，用市场营销观念武装自己，从市场营销的视角审视企业经营，你会发现可能许多困扰已久的束缚企业再上台阶的问题将有一个顿悟的理解。我们的观点：思维决定一切，你掌握了企业经营者必须遵循的思维方式，你的企业也就有了快速发展的基础。