【企业管理培训课程】3G市场营销策略-刘疆老师
发布时间: 2011-11-01 12:51 点击：
【企业管理培训课程】3G市场营销策略-刘疆老师
Enterprise management training course [ ] 3G marketing strategy - miss Liu Jiang
【课程大纲】：
[ ] the syllabus:
一、3G发展背景与国际经验比较
A, 3G development and the comparison of the international experience
1. 3G市场格局：黄金时代的机遇与挑战
1 3G Market: opportunities and challenges of the golden age
2. 电信业务发展趋势及3G业务特点
The 2 telecommunication business trends and characteristics of 3G business
3. 日本、韩国、香港、欧洲等3G发展模式
3 Japan, South Korea, Hongkong, Europe and other 3G development mode
4. 中国3G市场发展的启示
4 Chinese 3G market development enlightenment
二、中国运营商3G市场营销策略定位
In two, China operator 3G marketing strategy positioning
5. 中国通信市场的内外部环境分析
The 5 China communication market and external environment analysis
6. 3G业务与2G业务的区别与联系
6 3G service and the 2G service connection and difference
7. 中国运营商3G业务营销策略的定位
7 Chinese operator 3G business marketing strategy positioning
8. 电信行业精确营销理论与实践发展
8 precision marketing in telecom industry development of theory and Practice
三、3G市场精确营销应用探讨
In three, 3G precision marketing application
1. 3G营销体系架构
1 3G marketing system architecture
2. 3G用户细分方法与特征
2 3G users subdivision method and characteristics of
3. 3G业务资费营销与管理
3 3G service tariff management and marketing
4. 基于数据挖掘的3G业务精确营销
4 3G based on data mining operations of precision marketing
5. 3G客户细分模型
5 3G customer segmentation model
6. 业务－客户－渠道－时间四维匹配模型
6 business - customers - channel time dimension matching model
7. 3G业务交叉销售模型
7 3G cross business sales model
8. 3G业务分类模型
8 3G business classification model
9. 3G客户流失与保有管理
9 3G customer loss and maintain management
10. 3G发展效益评估体系
10 3G development benefit evaluation system
四、3G市场精确营销案例及方法介绍
In four, 3G precision marketing case and method of introduction
1. 精确营销用户细分案例
1 precise marketing user fractionize case
2. 交叉/捆绑精确营销案例
2 Cross / bundle precise marketing case
3. 客户精确保有营销案例
3 customers fine ensure marketing case
4. 3G业务客户画像及特征研究
4 business customers and the characteristics of the 3G portrait