【企业管理培训课程】服务营销与客户关系管理-刘疆老师
发布时间: 2011-11-01 12:51 点击：
【企业管理培训课程】服务营销与客户关系管理-刘疆老师
Enterprise management training course [ ] service marketing and customer relationship management - miss Liu Jiang
【课程大纲】：
[ ] the syllabus:
一、营销理念更新
One, the marketing idea renewal
◆ 销售技巧与客户关系管理的认知
The sales skills and customer relationship management cognition
◆ 新的市场挑战与机遇
New market challenges and opportunities
市场与客户的变化
Tens of customers and market changes
新世纪销售趋势
Tens of new century sales trends
我们到底为客户解决什么问题
Tens of what for customers to solve any problem
◆ 企业人成功方程式 KASH
Business success formula KASH
知识、态度、技能与习惯
Knowledge, attitude, tens skills and habits
◆ 企业发展重要的营销观念
The enterprise development important marketing concept
定位
Tens of positioning
目标设定
Tens of goal setting
与客户的双赢关系
Tens of win-win relationships with customers
客户资源整合
Tens of customer resource integration
◆ 基础销售流程
The basis of the sales process
传统销售流程
Tens of traditional sales process
客户需求导向的销售流程
Tens of customer demand oriented sales process
◆ 销售心法
The sales center method
客户拒绝的原因
Tens of customer rejected
销售8要点
Tens of sales of 8 points
◆ 需求的概念
The concept of demand
什么是客户需求
Tens of what is customer demand
如何确定客户
How to identify customer tens
需求的发展观
Tens of demand development view
◆ 专业销售技巧
Professional selling skills
重要观念认知：销而不销谓之销
The important concept of tens of cognition: pin and pin as the pin
什么是真正的技巧？
Tens of what is the real skill?
销售准备
Tens sales preparation
客户开拓
Tens of customers.
接触与面谈
Tens of contact and interview
应对客户的太极推手
Tens of responding to customer Tai Chi
“询问”与“倾听”的技巧
Tens of" ask " and "listening".
产品说明与展示
Tens of product description and display
异议处理
Tens of objection handling