品牌强势包装与建设管理培训－汤洪老师
Brand strong packaging and construction management training and teacher Tang Hong
——如何使一个名不见经传的品牌快速成为一线大品牌
-- how to make a little-known brand fast become the first brand
见证两年从800万到1.1亿元销售额的奇迹
Witness for two years from 8000000 to 110000000 yuan in sales.
主讲：汤洪
Speaker: Tang Hong
课程对象：总经理、营销副总、营销总监、营销经理、销售经理、市场部经理等。
Curriculum object: general manager, vice general manager of marketing, marketing director, marketing manager, sales manager, marketing manager.
课程时间：2天（12小时）
Course duration: 2 days ( 12 hours)
课程收益：
Curricular accrual:
1、改变了陈旧的思维方式，学会从品牌营销的视角审视企业问题；
1, change the old mode of thinking, learn from the perspective of enterprise brand marketing;
2、你会发现可能许多困扰已久的束缚企业再上台阶的问题将有一个顿悟的理解；
2, you'll find out many problems for a long time the management of enterprise to step the problem will have an epiphany understanding;
3、掌握极具实操性的品牌强势超常包装方法及思维方式；
3, master the great parade of brand strong supernormal packaging method and way of thinking;
4、营造全员品牌营销与管理意识，为企业系统化品牌规划与建设奠定基础。
4, build total brand marketing and management consciousness, for the enterprise system of brand planning and construction lays a foundation.
课程前言：
Course introduction:
理论上，品牌建设对一个企业来说是一个长期、不断规范、漫长的过程，一个行业知名品牌的确立是建立在耗费大量人、财、物积累之上的。但是对于众多正面临生存压力及需要快速获得资本积累的企业，品牌建设与产品销售似乎存在着太多的矛盾，甚至有一种说法：要品牌就得牺牲销售量。真是这样吗……
In theory, the brand construction of an enterprise is a long, continuous norms, long process, a well-known industry brand establishment is based on the expended a large number of people, money, content accumulation. But for many are facing the survival pressure and need to quickly get the accumulation of capital enterprises, brand building and product sales there seem to be too many contradictions, and even have a saying: to the brand must sacrifice sale. Is that so.
在此部分，主讲人作为“品牌强势超常包装”流派创始人之一，以自己亲身全程操作的一个真实经典案例，向大家诠释如何使一个名不见经传的品牌快速成为一个一线大品牌，见证两年从800万到1.1亿元销售额的奇迹，而且在有限的资金制约前提下。
In this part, the speaker as" brand strong supernormal packaging" genre and one of the founders, to own the whole operation of a true classic case, explained how to make a little known brand is fast becoming a first-line brand, witness for two years from 8000000 to 110000000 yuan in sales miracle, and in the limited funds restriction condition under.
课程特色——顾问式营销实战专家
Characteristics of the course -- consultant marketing actual combat expert
我们拒绝华而不实的营销操作手法；我们不崇尚动辄数千上亿万元的大手笔广告策划；我们拒绝为客户生搬硬套所谓科学系统的营销管理机制；我们知道还处在发展中的本土企业其实面临着太多资金、人才、产品、技术等方面的瓶颈。
We refuse to be flashy without substance marketing practices; we do not advocate at thousands of hundreds of millions of dollars in big advertising planning; we refuse to provide customers apply mechanically the so-called scientific system of marketing and management mechanisms; we know is still in the development of local enterprises are facing much capital, talent, products, technology and other aspects of the bottleneck.
我们所做的就是：在充分考虑本土企业种种资源匮乏的前提之下，简化理论，运用最实效、最简洁、超常规的操作手法，立竿见影地帮助企业快速提升品牌营销核心竞争力。
What we do is: in full consideration of local enterprises a variety of resources under the premise, simplified theory, using the most effective, most concise, unconventional manipulation to get instant results, help enterprise to fast promote the brand marketing core competitiveness.
课程大纲：
Course outline:
先导问题：
The pilot issue:
1、富士康连续跳楼事件引发的思考；
1, Foxconn consecutive jumping events caused reflection;
2、海尔——中国最成功的本土品牌带给我们的困惑；
2, Haier -- China's most successful brands to our confusion;
3、“要品牌就得牺牲销售量”如何理解此观点？
3," to the brand must sacrifice sale" how to understand this point of view?
一、品牌的内涵
One, the connotation of the brand
1、品牌的概念
1, the concept of the brand
2、品牌的历史
2, the history of the brand
3、品牌的价值
3, the value of the brand
4、品牌的四个度
4, four degree brand
二、整体品牌系统
In two, the overall brand system
1、品牌的基本功能
1, the basic function of brand