ISO26000给我们第一个启示就是管理思维的转变，是管理制度改革的创新的核心
The transformation of ISO26000 to our first inspiration is the management thinking
ISO26000给我们第一个启示就是管理思维的转变，是管理制度改革的创新的核心。
The transformation of ISO26000 to our first inspiration is the management thinking is the core of innovation, reform the management system of the.
我们大致可以从这么两个角度看，一个从企业社会责任或者说社会责任本身来认识我们企业管理制度变革的必要性。
So we can roughly from two point of view, from a corporate social responsibility or the social responsibility itself to understand our business management system reform necessity.
刚才发展研究中心的主任实际上他讲了有一个观点我是非常赞同，我也在很多场合都在讲了，不要把企业社会责任简单的与企业的慈善行为划等号。
Director of the development research center of the fact he just told a perspective I very much agree with, I have on many occasions to speak, do not take corporate social responsibility simply equated with the corporate philanthropy.
几年前央视曾经要办一次访谈节目，就请了一个外国人，当时就这个外国人他跟我讲说央视当时请他时跟他说，我们来请你参加这次慈善方面的讲坛，他说我不是慈善专家，不了解慈善，我只知道社会责任，他说慈善不就是社会责任吗？
A few years ago CCTV has to do a chat show, ask a foreigner, then this foreigner he told me that the CCTV asked him to say to him when, please attend the charity of the forum we came, he said I'm not philanthropy experts, do not understand the charity, I only know the society responsibility, he said that charity is not social responsibility?
所以我们请你来。这个老外就跟我说这个事，他觉得非常有意思，我们国内一些高层媒体对社会责任的认识仍然是停留在慈善捐助这样的层面上。事实上ISO26000确实三处提到了关于慈善捐助的事情，大家仔细读这三段内容你会发现实际上他核心思想是强调企业可以进行慈善捐助，但是慈善捐助不能代替企业履行社会责任，这是一个非常重要的观点。
So we ask you to. The foreigner told me this thing, he found it very interesting, we have some domestic senior media awareness of social responsibility is still stay in charitable donations such level. The fact that ISO26000 is indeed the three mentioned about charitable giving thing, you carefully read the contents of the three paragraph you'll find out he actually core idea is stressed that enterprises can give to charity, but the charity can not replace the corporate social responsibility, this is a very important point of view.
但恰恰是在这一点上我们国内现在企业普遍的一个认识，就是我已经在某些大的灾难性事件或者是公益性活动中做了捐助，是我今年社会责任最核心的内容。
But it is precisely at this point we now domestic enterprises generally a understanding, is I've been in some major catastrophic events or public welfare activities made donations, I this year is the core content of social responsibility.
如果我们再从社会责任的本质角度来看的话，我们这些企业在社会责任方面是不是做了一些事情，这恐怕就有问题了。
If we again from the angle of the essence of social responsibility view, those of US corporate social responsibility Is it right? Do something, I am afraid it would be a problem.
我举一个不起眼的问题，ISO26000提出七个大的核心议题，第七个是参与社会发展，参与社会发展的意思是什么？第一我们撇清他不是一个慈善捐助的事，其次他强调一个企业要积极支持本地的经济发展，要支持本地的企业，要积极采购本地企业的产品，尽量为本地创造财富。
I give an insignificant problem, ISO26000 proposes seven big core issues, seventh are involved in social development, what is the meaning of participation in social development? First we clear he is not a charity thing, then he stressed that an enterprise should actively support local economic development, to support local enterprises, to actively purchasing the products of local enterprises, to create wealth for the local.