《竞争战略》迈克尔．波特十佳管理类书籍推荐
"Competitive strategy" ten best management book recommendation
《竞争战略》迈克尔．波特
"Competitive strategy"
推荐理由：本书创造了"五种力量分析"等竞争分析的基本工具，是关于企业战略最经典的著作。
Recommended reason: book created "the basic tool for the analysis of the five forces analysis" competition, on the business strategy of the most classical works.
专家点评：
Expert comments:
《竞争战略》是迈克尔．波特在管理理论方面的经典著作。作为哈佛商学院的教授和竞争战略方面公认的权威，他在此书中提出了行业结构分析模型，即"五种竞争力模型"。他认为这五种竞争力（行业现有的竞争状况；供应商的议价能力；客户的议价能力；替代产品或服务的威胁；新进入者的威胁）决定了企业的盈利能力。他还指出，企业战略的核心必须在于选择正确的行业，以及行业中最具有吸引力的竞争位置。
"Competitive strategy" is Michael. Classic works of Potter in the aspects of management theory. As a professor at the Harvard Business School and the competition strategy of recognized authority, he proposes a model to analyze the industry structure in this book, namely "five kinds of competitive model". He believes that the five competitiveness (industry existing competition situation; the bargaining power of suppliers; the bargaining power of customers; threat of substitutes; the threat of new entrants) determines the profitability of enterprises. He also pointed out that, the core of the enterprise strategy must is to choose the right industry, the most attractive and competitive position in the industry with.
迈克尔．波特还提出与产业结构相对应的三种基本竞争战略：成本领先，标新立异以及目标集聚，并说明由于企业资源的限制，企业往往难于同时追求一个以上的战略目标。中国企业家已经非常善于以低价成本的方式进行竞争。要达到这一目的，首先要求企业必须进行规模化集约化生产，以便能最大限度地降低产品成本，从而为企业在市场上赢得主导地位创造条件。比如被人称为"价格屠夫"的格兰仕，创造了一个奇迹，其2000年生产的微波炉占全球市场份额的30％。成本领先战略的主要风险来自于后来者的模仿。所以，中国企业必须有新的竞争方式，如以产品、技术或者经营模式的创新来提高盈利能力与水平。波特为这类战略提供了系统化的思维方式，阐述了企业应该在哪些点上建立竞争力，对于经营实践有较强的指导作用。
Michael. Potter also put forward three basic competitive strategy should be relative and industrial structure: cost leadership, new in order to be different and target concentration, and that due to the enterprise resource constraints, enterprises are often difficult to simultaneously pursue strategic target more than one. China entrepreneurs have been very good at competition with low cost way. To achieve this goal, first requests the enterprise to carry on the large-scale intensive production, in order to minimize the cost of the product, so as to create conditions for enterprises to win the dominant position in the market. For example, to be known as the "price butcher" Galanz, created a miracle, the microwave oven of its production in 2000 accounted for 30% of global market share. The main risk cost leading strategy from later imitation. So, Chinese enterprises must have a new competition mode, such as product innovation, technology or business model to enhance the profit ability and level. Potter provides a systematic way of thinking for this kind of strategy, elaborated the enterprise should establish competition at which point, there is a strong guiding role in business practice.
我必须指出的一点是，此经典著作注重的是产业结构，较少考虑通过企业的变革来建立长期竞争优势。对于中国的企业家来说，此著作的意义在于阐明了企业战略性思考的重要性，是中国企业家的必读之著。（孙永玲上海博意门咨询公司总裁）
I must point out that the point is, this classic work is the emphasis on the industrial structure, less consideration to build long-term competitive advantage through enterprise reform. For China entrepreneur, this work is of significance in clarified the importance of enterprise strategic thinking, is required Chinese entrepreneurs with. (Sun Yongling Shanghai egate consulting company president)