《营销管理》（第10版）十佳管理类书籍推荐
"Marketing management" (Tenth Edition) top management books recommendation
《营销管理》（第10版）
"Marketing management" (Tenth Edition)
推荐理由：要真正成为"世界工厂"，中国企业需要通过营销提升竞争力，中国经理人需要通过营销大师科特勒的这本经典教材提升自己的竞争力。
Recommended reason: to truly become the "world factory", Chinese enterprises need to enhance competitiveness through marketing, China managers need this classic textbook marketing master Kotler to promote their competitiveness.
读者点评：
Reader comments:
一部营销领域的圣经，一版再版，被全球高等商学院普遍采用，拥有无数光环和美誉，但这些都不足以表明，它对于投身市场经济不久、面临全球竞争挑战的中国企业是多么的重要！
A marketing Bible, republished, widely used in higher business schools in the world, with countless aura and reputation, but these are not sufficient to show, how important it is to join in the market economy soon, facing the global competitive challenges Chinese enterprises!
中国进入了买方市场和微利时代，外国企业乘WTO长驱直入，高新技术变换了传统的营销模式，而国内企业不但要强化本土优势、还要扬鞭域外进军500强，刀光剑影中其拼杀的首要利器自然是"市场营销"。然而，在茫茫商海中苦苦摸索的中国企业历经了品牌战、广告战、价格战甚至唇枪舌战，却未能成就几个国际大牌的赢家。狂热中的冷醒，知识时代的我们到底有多少营销知识和经验？
China entered a buyer's market and the low profit era, foreign enterprises take the WTO march into, transform the traditional marketing mode of high technology, while domestic enterprises must not only strengthen the local advantages, but also the swagger of extraterritorial to enter 500 strong, primary weapon in the fight the glint and flash of cold steel is naturally "marketing". However, in the vast sea to explore hard in China enterprise after a brand war, advertising war, the price war even acrimonious debate, but failed to achievement of several international major suit winners. Cold wake up in the heat of the era of knowledge, how much we are marketing knowledge and experience?
所幸的是科特勒已将市场营销提升为一门科学，我们大可不必在头破血流之后发现商战中一星一点的火花。这盏神灯能够指引我们---真正地认识营销、甚至企业的价值，理性地分析市场信息，审慎地进行市场细分、确定目标市场与定位，形成高瞻远瞩的市场营销战略；以及制定立体的营销决策，通过整合企业内外的全部资源，成就"营销创造价值"的伟业。
Fortunately Kotler has the marketing promotion as a science, we need not found in commercial battles a star a little spark in the head broken and bleeding after. This lamp can guide us --- the real understanding of marketing, and even the value of enterprise, rational analysis of market information, market segmentation, carefully to determine the target market and positioning, look far ahead from a high plane of the formation of marketing strategy; and the formulation of three-dimensional marketing decision, through all the resource integration of enterprises inside and outside, the achievements of the "marketing and create value" albert.
本书涵盖了营销人士所必备的全部知识，也对其它任一领域的企业管理人士有所启迪。
This book covers all the knowledge necessary for marketing professionals, but also to any other field executives enlighten.
我曾经建立顾客数据库，并通过E-mail等方式与顾客进行大量立体的信息沟通，从而在公司与产品形象、市场地位、服务水平等方面影响了许多人，其中一些成为我们忠实的用户，而其他人都对公司保持着良好印象！此举即领悟于书中新经济条件下电子商务、信息传播方面的操作指导。
I used to build customer database, and through the E-mail mode and the customer for a large number of three-dimensional information communication, thus affecting many people in the company and product image, market position, service level, some of them become our loyal customers, while others are for the company to maintain a good impression! The understanding to the electronic commerce, information communication in the new economic conditions in the operation instruction.
取人之长补己之短，我们相信中国的企业定能集结整体的力量、运筹帷幄、决胜市场！
Take from, we believe that Chinese enterprise will be able to rally the whole strength, map out a strategy, the market!
面对"顾客永远不会满意"的挑战，中国企业将挺身而出，敢于回答："营销就是创造顾客满意！"（马广华 SAP中国公司咨询顾问）
In the face of "customer is never satisfied" challenge, China enterprises will step forward bravely, dare to answer: "marketing is to create customer satisfaction! "(Ma Guanghua SAP China Company consultant)
《营销管理》（第10版）十佳管理类书籍推荐
"Marketing management" (Tenth Edition) top management books recommendation