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中国有机食品市场 逐渐兴起 有机产品认证 发布时间: 2015-01-25 16:15 点击:

中国有机食品市场 逐渐兴起 有机产品认证
China organic food market gradually rise of organic product certification
北京诺亚农业发展有限公司总经理朱迅创办了自己的企业。在接受本台记者采访时,朱迅讲述了他和一个朋友向担忧食品安全的中国人出售有机食品的故事。“我和朋友想吃得健康一点,在餐馆吃饭的时候,我们不知道那些菜和肉是从哪儿来的。”
Beijing Noah agricultural development limited company general manager Zhu Xun set up his own business. In accepting this stage reporter the interview, Zhu Xun described how he and a friend sell organic food's story to the concern of food safety of Chinese people. "My friend and I want to eat healthy, when in a restaurant, we don't know those vegetables and meat is where you come from."
食品安全一直是消费者最关注的问题,面对不断频发的食品丑闻,一些消费者改变方式选择购买新鲜农产品和肉类,城市居民当中逐渐兴起一股有机食品热。
Food safety is always the most consumers concern, in the face of frequent food scandal, choose to buy fresh produce and meat to change the way consumers, urban residents gradually on the rise of an organic food heat.
不过,不含化学物质的有机食品可不便宜。从诺亚有机农场一次性送6公斤蔬菜要收199元,是超市价格的5倍。如果再加上10个鸡蛋、一袋粗粮,费用就会增加到299元。
However, organic food does not contain chemical substances is not cheap. From Noah's organic farm one-time send 6 kilograms of vegetables to receive 199 yuan, is 5 times of the supermarket price. If plus 10 egg, a bag of coarse grains, the cost will be increased to 299 yuan.
由于工资上涨而通胀率降低,中国中产阶层的购买力增强,更多消费者现在有能力重视健康和饮食。为吸引富有品牌意识、怀有诸多疑虑的消费者,朱迅建立了一套体系,消费者可以先参观有机农场,亲眼看一看肉类和农产品。迄今为止,农场有大约1500名会员,企业勉强可维持收支平衡。
Because of rising wages and lower inflation, enhance the purchasing power of the middle class in China, more and more consumers now have the ability to pay attention to health and diet. In order to attract wealthy brand consciousness, have a lot of doubts consumers, Zhu Xun established a set of system, consumers can see first organic farm, see meat and agricultural products. So far, there are about 1500 members of the farm, the enterprise can barely maintain the balance of payments.
北京市民王曼以前做梦都没想到她会对城里的很多便利超市敬而远之,如今她经常去诺亚有机农场。这位30岁的平面设计师说:“农场邀请我们去看一看,我非常喜欢,于是决定从那里订货。”有机食品市场如今在不断发展壮大。国际有机食品博览会预计,今年有机食品在中国食品市场中所占份额将达到2%。
Beijing citizen Wang Man previously never dreamed that she would to the city a lot of convenience stores at a distance, she often go to Noah organic farms now. The 30 year old graphic designer said: "farm invites us to see, I like it very much, so he decided to order from there." The organic food market is now growing. International Organic Food Expo is expected this year, the organic food in Chinese food market share will reach 2%.
中国有机食品市场 逐渐兴起 有机产品认证
China organic food market gradually rise of organic product certification