为什么这么多企事业单位要申请ISO9001认证？
Why do so many enterprises and institutions to apply for ISO9001 certification?
组织申请认证的初始动机一般有六种:
Organization for certification in general there are six types of initial motivation:
1）顾客(合同)要求，迫于顾客（合同）压力，为能接单或保持关系而申请认证；
1) customer requirements ( contract ), forced by the customer ( contract ) pressure, in order to orders or maintain relationships and to apply for certification;
2）内部管理需要，近几年来，一些新办组织或上规模组织，特别是一些民营、乡镇企业规模迅速壮大，原来依*的作坊式经验式的管理已经根本不能满足市场的需求，为提高市场竞争力保持发展后劲而申请认证。市场竞争来自于机制、市场、管理，当前二者无差别时，竞争力则看管理了。
2) the needs of internal management, in recent years, some new tissue or on the scale of organization, especially some private, township enterprises rapidly expanding scale, the original with workshop experience type management has been unable to meet the needs of the market, to enhance the competitiveness of the market to sustain development and application for certification. The market competition comes from the mechanism, market, management, the current two no difference, competition ability of management.
3）周边压力结果，由于同行业、同地区的组织已取证，自己如再不取证，在市场竞争中就慢了一拍，输了一招，为扭转这种被动局面而申请认证。
3) the surrounding pressure results, due to the same industry, with the area of tissue has forensics, myself as no evidence, in market competition is patted slow, lost one, to turn round this kind of passive situation and application for certification.
4）市场营销需要，在市场营销过程中ISO9001证书确实有些“魔力”，是一张“好牌”，是一个好的“广告”，是一张产品质量“毕业证书”，为拿个证而申请认证。但必须指出：ISO9001证书效应必须以有效的质量管理体系和产品质量为基础，否则证书的效力仅仅是广告性的，决不会长久。
4) marketing needs, in the process of marketing the ISO9001 certificate does have some" magic", is a" good " brand, is a good" advertising", is a product quality" diploma", to take a card and apply for certification. It must be pointed out: ISO9001 certificate effect must be effective quality management system and product quality as the basis, otherwise the effect of certificate is only advertising, will not long.
5）领先一步需要，有些企事业单位领导敏锐地意识到：贯彻ISO9001标准是世界性的趋势，是进入国际市场应备的“通行证”，为争取领先、主动而申请认证。
5) one step ahead, some leading enterprises keenly aware of: to carry out the ISO9001 standard is the trend in the world, was to enter the international market should be prepared to "pass" for leadership, initiative, and apply for certification.
6）行政压力结果，行政要求主要来自于三方面，一是上级领导的要求；二是政府强制性要求；三是国际组织的要求。
6) administrative pressure results, administrative requirements mainly from three aspects, one is the leader's requirement; two is the government mandatory requirements; three is the international organization for.
组织不同申请认证的动机其效果是大不相同的，最好是内部管理的需要，同时不管是哪种动机至少说明一点：ISO9001认证已构成一种对组织来说不可忽视的外部压力，已形成组织必须正视的世界性趋势。
Different organizations to apply for certification of motivation, its effect is not the same, preferably the needs of internal management, at the same time, no matter what kind of motivation at least one point: ISO9001 certification has constituted a kind of organization can not be neglected in the external pressure, has formed the organization must face the world trend.