有机产品认证 有机食品不有机 有机电商难获信任
发布时间: 2015-01-29 17:44 点击：
Organic product certification of organic food is not organic electric to be trusted
有机产品在以往的销售中，最大的问题在于信任，“有机食品不有机”的新闻时常见诸报端，破坏了其在消费者中优质优价的高端形象。有机食品在发展电商过程中，遇到的最大问题也是信任，仅凭企业挂在网站上的证书、检测报告很难取得消费者的信任。
Organic products in the past sales, the biggest problem is that trust, "often appear in newspapers organic food is not organic" news, undermining its excellent quality and price in the consumer's high-end image. Organic food development in business process, is also the biggest problems of trust, only depends on the inspection report on the website of the enterprise certificate, it is very difficult to obtain the trust of consumers.
Therefore, organic food in the online sales have been tepid. Goods transit network founder Liu Wanlan think, the emergence of O2O on organic food business the biggest significance is to solve the trust problem.
Organic food
O2O可以让消费者在购买前就提前了解有机食品的相关知识，并可以预约线下体验。当体验成功，这些消费者就会为企业带来口碑传播效应，也可以获得更多用户的信任感。同时，企业也可以利用O2O使消费者中有共同爱好的人形成一个个小圈子，为用户组织关系链。这时，消费者对品牌更具黏性。这正是 O2O时代的理想模式。
O2O allows consumers to buy ahead of time to understand the relevant knowledge of organic food, and can make an appointment to offline experience. When the experience of success, these consumers will bring word-of-mouth effect for the enterprise, also can obtain more users trust. At the same time, enterprises can also use O2O to make the consumer have a common love of the people to form a small circle, as the chain between user organization. At this time, the consumer more viscous on brand. This is the ideal mode in O2O era.
专业研究O2O的品途网创始人刘宛岚认为：“眼见为实，组织圈子，当企业把有机食品当成一种生活方式来传播，价格就不再是其购买时考虑的主要因素，这时，有机食品作为农产品中更高端产品的优质优价特征才能更好地体现。”刘宛岚认为，有机食品生产基地的扩大和品类的丰富，冷链配送体系的完善等，这些都是电商时代一样要做的，信任这个关键点是O2O才能解决的问题。
Professional O2O products transit network founder Liu Wanlan think: "seeing is believing, organization circle, when the enterprise organic food as a way of life to spread, the price is no longer the main factors to consider when buying, which then, organic food as more high-end products in agricultural products of good quality and low price can better reflect the characteristics of." Liu Wanlan thinks, organic food production base to expand and category of the rich, cold chain distribution system consummation and so on, these are the electric age like to do, the key point is to solve the problem of trust O2O.
Organic product certification of organic food is not organic electric to be trusted