名牌格兰仕：质量是企业的生命线
Famous Galanz: quality is the lifeline of enterprises
"奇迹不奇实践可创造"。1993年从纺织业调头转向家电业，试产微波炉1万台；1995年以25.1%的市场占有率晋升中国微波炉市场榜首；1999年启动年产能达1200万台的超大规模生产基地，成为全球最大的微波炉生产企业；2000年，占有中国微波炉市场76%的份额，全球市场占有率也冲破了30%--格兰仕就是这奇迹的创造者。
"The miracle is possible in practice to create". In 1993 from the textile industry in turn to home appliance industry, trial production of microwave oven 10000; 1995 to 25.1% of the market share rising market of Chinese microwave oven top; launched on 1999 annual capacity of 12000000 units of large scale production base, to become the world's biggest microwave oven manufacturing enterprises; 2000, occupy 76% of the market share of Chinese microwave oven, global market share also broke through 30% - Galanz is the miracle worker.
　　 在格兰仕的竞争对手当中，一直不乏比格兰仕强大几十倍、上百倍的国际性大集团，和这些强大的竞争对手同台竞技，格兰仕如何在短短的几年内脱颖而出，并在国内外市场都青云直上？外界称道最多的，往往是格兰仕高度的品牌意识、独特的营销方式、强烈的人才意识、一流的管理水平等。9月1日，中国名牌战略推进委员会正式向社会公示首批中国名牌，格兰仕再获殊荣，而这一次名牌评选也正表明，在格兰仕诸多的荣誉背后，是一条以质量创名牌的道路。"今天的质量就是明天的市场"
In Galanz competitors, there have been powerful than Galanz dozens of times, hundreds of times the international big group, and these powerful competitors compete, Galanz how in just a few years talent showing itself, and in the domestic and international market float upon the clouds? Outside the most often is commendable, Galanz high brand awareness, unique marketing approach, a strong consciousness of talents, first-class management level. On September 1st, Chinese famous brand strategy promotion committee formally to the society fair show the first batch of Chinese famous brand, Galanz another winning, this time brand selection is also indicated in Galanz, many behind the honor, is a famous brand by quality road. " Today's quality is tomorrow's market"
　　 积累了十多年的羽绒出口竞争经验告诉格兰仕，创立名牌靠的是质量，开拓市场靠的也是质量。为此，在树立"创国际一流品牌"目标的同时，格兰仕提出了"今天的质量就是明天的市场"这一理念。
Has accumulated more than 10 years down export competition experience tells Galanz, found famous brand by quality, market development and on the quality of. Therefore, in the establishment of "a world-class brand" objectives, Galanz made " today's quality is tomorrow's market" this one concept.
　　 在以名牌战略带动企业大规模发展、加速度壮大的进程中，格兰仕高度重视产品质量，并以"优等品率100%"的苛刻要求作为企业的质量目标。为了生产出国际领先水平的产品，在投产之初，格兰仕一次性投入巨额资金，从日本、美国、意大利引进国际最先进水平的微波炉生产技术、设备，并针对性的选择从日本等发达国家引进国际优质的元器件和领先技术，严格按照ISO9001国际质量认证体系进行生产。
In order to famous brand strategy driven enterprise large-scale development, expansion of the process of acceleration, Galanz attaches great importance to product quality, and to " excellence in product rate of 100%" to the demanding requirements of enterprises as the quality objectives. In order to produce the international advanced level products, in put into production at the beginning of, Galanz disposable invested huge amounts of money from Japan, the United States, Italy, the introduction of the international most advanced level of microwave oven production technology, equipment, and targeted to choose from Japan and other developed countries to introduce the international high quality components and advanced technology, in strict accordance with the ISO9001 international quality certification production system.
　　 在确保产品优质方面，除了严把生产、检测关，格兰仕还长期坚持加强企业外部的监控，在全国近千家售后服务中心设立质量监测网点，将消费者使用格兰仕微波炉过程中出现的问题及时反馈给总部的质量监控部门，质量监控部门根据反馈回来的信息及时和质量部门沟通，并迅速制定出有效的改革方案，以满足消费者不同的消费需求，适应市场的变化。此外，格兰仕在内部也设立了两条24小时全面开通的质量投诉热线，消费者可以借此咨询质量、性能、使用等各方面的微波炉知识，企业自身同时通过热线了解到消费者对于格兰仕产品质量的一些建议，从而在企业和消费者之间搭建起一座很好的沟通桥梁，格兰仕也通过这个桥梁不断得到完善产品的性能和品质的启发。一流管理水平创造一流产品品质
In ensuring product quality, in addition to strict production, detection, Galanz is long-term adherence to strengthen a business exterior monitoring, in the past thousands of after sale service center set up quality monitoring network, will consumers use microwave ovens Galanz problems in the process of timely feedback to the headquarters of the quality control department, quality control department according to the feedback the information timely and quality departments, and quickly formulate effective reform program, in order to satisfy the consumers of different consumer demand, to adapt to market changes. In addition, Galanz in interior also established two 24 hours launched a comprehensive quality complaints hotline, consumers can take the advisory quality, performance, use and other aspects of the microwave oven knowledge, enterprise oneself through the hotline to the consumer for Galanz product quality of some of the recommendations, and in between businesses and consumers to build a good bridge, Galanz through this bridge has been continuously improved product quality performance and inspiration. First-class management to create first-class product quality
　　 具备了一流的生产技术、生产工艺和一流的技术力量及原材料等硬件条件之后，没有过硬的软件条件，高质量和高品质也只能是空想。更重要的是，质量观念、管理制度、人员素质等方面软件条件能使硬件条件得到有效的组合。格兰仕的质量观不仅仅局限于产品的质量，而是广义的质量观，产品、品牌、营销、服务、管理、技术、人才等一切企业实力要素均存在质量的高低。
A first-class production technology, production technology and first-class technology and raw materials and other hardware, without excellent software condition, high quality and high quality also can only be a dream. More importantly, the quality idea, management system, the quality of personnel etc software can make the hardware conditions are valid combinations. Galanz quality concept is not limited to the quality of the product, but the generalized concept of quality, product, brand, marketing, service, management, technology, personnel strength of enterprises are all elements of the quality.
　　 自1996年11月份通过国际ISO9001认证以来，格兰仕在不断改进、提升质量管理体系运作质量的基础上，将全面质量管理活动与实施ISO9001标准有机地结合起来，从而使企业产销超常规发展的同时，各经营要素的质量都获得了稳步提升。
From 1996 November through the international ISO9001 certification since, Galanz in continuous improvement, improve quality management system operation on the basis of quality, total quality management activities and the implementation of ISO9001 standards organically, thus enabling enterprises to produce and sale to exceed groovy development at the same time, the operating factors of quality have been steadily.
　　 "我们的工作，要对得起广大消费者辛辛苦苦挣来的血汗钱。"在这一理念指引下，格兰仕企业上下自觉以消费者的利益为中心，将心比心、以心换心地去推进全面质量管理。由于在决策层、中层骨干人员及一线员工中都树立了强烈的质量意识，因而，无论在日常的工作中，还是在特殊情况的处理过程中，以及重大事件的决策中，格兰仕都是将确保产品的质量放在首位。正因为产品品质出色，格兰仕轻松地获得了德国GS、欧共体CE、美国UL、丹麦DEMKL、挪威NEMKO等多国质量认证，越来越多的中外经销商信心百倍地加入格兰仕战略同盟军，并使格兰仕微波炉迅速在中国深入乡镇一级市场，在国外畅销于全球100多个国家和地区。
" Our work, to live up to the vast number of consumers hard-earned hard-earned money. " In this concept under the guidance of Galanz enterprise, upper and lower perceived to the interests of consumers as the center, feel for others, heart to heart to promote total quality management. The decision-making layer, intermediate backbone personnel and staff have established a strong sense of quality, and therefore, no matter in the daily work, or in the special case of the treatment process, and the events of decision-making, Galanz is to ensure the quality of the product in the first place. Because of excellent product quality, Galanz easily won the German GS, EC CE, American UL, DEMKL, NEMKO and other countries Denmark Norway quality certification, more and more foreign distributors confidence to join Galanz strategic allies, and microwave ovens Galanz rapidly in Chinese development level of villages and towns in the foreign market, selling in the world more than 100 countries and regions.
　　 近年来，格兰仕又在企业上下大力推行一整套以"顾客满意程度为目标"的逆向管理思维方式。这是格兰仕针对企业在新时期发展形势下提出的一种管理策略，其真正的涵义在于通过下工序向上工序提出高要求和高标准，上工序以下工序为顾客，通过提高顾客满意度为主要目标来提高工作质量。同时，格兰仕还把国际先进的6σ质量理念引入企业,通过科学的方法和先进的管理思想,全面提升格兰仕的质理管理水平。
In recent years, Galanz enterprise energetically up and down in a set of "customer satisfaction as the goal of" reverse way of thinking management. This is Galanz for enterprises in the new period of development situation of a kind of management strategy, its true meaning is through the process to process high demands and high standards, processes the following processes for customers, improve customer satisfaction through as the main goal to improve the quality of work. At the same time, Galanz also put 6 of the advanced international quality concept is introduced into the enterprise, through scientific methods and advanced management ideas, improve the quality management level of galanz.
　　 技术创新提升产品质量和性能
Technology innovation to improve product quality and performance
　　 创业之初，总经理梁庆德曾五下大上海，感动了一批全国著名的微波炉专家前来格兰仕创业，这使得格兰仕在涉身微波炉业之初即以领先的技术力量保证了产品质量和生产工艺的领先。
Venture beginning, general manager Liang Qingde Ceng Wu in Shanghai, moved a number of famous experts to Galanz microwave ovens Galanz in entrepreneurship, which involved microwave oven industry that is beginning to leading technology to ensure product quality and production process of leading.
　　 随着格兰仕"以人为本"企业文化的传扬，越来越多的高学历、高素质的人才前来格兰仕创业。据国家有关部门资料反映，2000年，在格兰仕公司本部的从业人员中，30%以上拥有大专以上学历，其中有45名博士，85名硕士；在技术开发队伍中，有610人拥有中级以上职称，其中有280人拥有高级职称，有28名科学家工程师。强大的研发实力使格兰仕微波炉拥有了包括新一代球体微波技术、多重防微波泄露技术、磁控管延寿技术在内的500多个专利专有技术，技术上的领先也使得格兰仕在控制产品质量方面取得了很好的成效，其微波炉的加热性能、热效率、热均匀度、工艺款式等不断得到提升。
As Galanz" people-oriented" enterprise culture spread, more and more highly educated, high-quality personnel to Galanz enterprise. According to the relevant state departments data report, in 2000, Galanz company employees, more than 30% have a college education, including 45 doctoral, 85 master's degree; in the technical development team, 610 people have intermediate above title, of which 280 have senior titles, 28 scientists and engineers. Strong research and development strength that Galanz microwave ovens have included a new generation of sphere microwave technology, multiple microwave leakage prevention technology, magnetron service life extension including more than 500 patents, proprietary technology, leading technology also makes Galanz in the control of product quality has achieved very good results, the microwave heating performance, thermal efficiency, thermal uniformity, process design to get promotion ceaselessly.
　　 近年来，格兰仕已经走过了技术的引进、吸收阶段，开始全面掌控微波炉核心技术和核心部件的制造能力。技术上的进步，使格兰仕微波炉产品的竞争力不断加强。目前，格兰仕已拥有400多种微波炉产品，并以其市场开拓和研发实力将整个微波炉行业迅速带入多品种、高性级、个性化、人性化、功能多样化的轨道，像其黑金刚、王者、名门、热风对流等系列产品无不以突出品质、鲜明个性风靡海内外。日前，格兰仕又推出第一台光波微波组合炉，这种新型专利产品适应高性能、人性化的高档需求，烹调或加热效率比一般高效微波炉提高4倍左右，并由于烹调（加热）速度更快，能确保食物内含的水分适量和营养成分不流失。业内有关专家指出，由于格兰仕在坚守"薄利多销"市场战略的同时不断推出个性化优质产品，高档微波炉需求提前被激发了出来，高端市场越做越大。
In recent years, Galanz has gone through technology introduction, absorption phase, begin comprehensive control microwave oven core technology and the core components of the manufacturing capacity. Technical progress, make the Galanz microwave oven product competition ability is strengthened ceaselessly. At present, already has more than 400 kinds of Galanz microwave products, and its market development and actual strength of research and development will be the microwave oven industry rapidly into the much breed, high grade, personalized, user-friendly, functional diversification of the track, like the Black King Kong, king, noble, convection and other products are with outstanding quality, distinctive personality popular at home and abroad. A few days ago, Galanz and launched the first lightwave microwave furnace, the utility model patent product suitable for high performance, user-friendly high-end demand, cooking or heating efficiency than the general high efficiency microwave oven to raise about 4 times, and as a result of cooking ( heating ) faster, to ensure that the food contains water amount and no loss of nutrients. Industry experts pointed out that, due to adhere to the" small profits" Galanz in market strategy at the same time has introduced high-quality personalized products, high-end microwave advance was stir up, the high-end market growing.
　　 无庸置疑的是，中国名牌对消费者有着巨大的吸引力，尤其是物美价廉的名牌，已经在许多消费者心目中确立了不可替代的地位。据中国城市厨卫市场联合调查研究课题组对2001－2005年我国微波炉市场的需求情况统计，格兰仕是城市居民家庭在无提示状态下认知度最高的品牌，达到46．3％，以绝对优势领先于其他品牌，其余品牌提及率均未超过10％。另据了解，近年来，除了继续通过提高产品质量、管理质量进一步提高微波炉产品的核心竞争力，格兰仕已将严格的质量效益管理模式延用到了空调、电饭煲、电风扇等相关产业中。
Admit of no doubt is, Chinese brand on consumers have a great attraction, especially the high quality and inexpensive brand, has been in the minds of many consumers established irreplaceable status. According to the Chinese city of kitchen and toilet Market Research ofhardware of 20012005 years China's microwave oven market demand statistics, Galanz is city households in the silent state best-known brand, reached 46.3%, with an absolute advantage ahead of other brands, the rest of the brand to rate did not exceed 10%. It is understood, in recent years, in addition to continuing through improving product quality management, further improve the quality of microwave ovens Galanz core competitiveness of products, have strict quality benefit management mode used by air conditioning, rice cookers, electric fans and other related industry.