ISO9000认证案例分析：质量，质量，还是质量！！是谁害死了“三鹿”？下一个会是蒙牛吗？
Case analysis of ISO9000 certification: quality, quality, or quality!! Who killed the" Sanlu"? The next will be cow?
现在，再让我们回到“三鹿事件”刚刚曝光的时刻，把围绕着它的各种利益集团的种种表现像放电影一样回顾一下。也许可以让我们从中多维度地检讨和省思这样一个大题目——如何提升质量的竞争力，打造“中国品质”？ISO9000认证案例分析：质量，质量，还是质量！！是谁害死了“三鹿”？下一个会是蒙牛吗？
Now, let us return to the "Sanlu milk powder incident" just the moment of exposure, the surrounding it by various interest groups behave like a movie review. May let us from multidimensional review and reflection of such a big problem -- how to improve the quality of competitiveness, to create the " China Quality"? Case analysis of ISO9000 certification: quality, quality, or quality!! Who killed the" Sanlu"? The next will be cow?
　　那段日子，我的心情一直在随着CCTV和相关媒体对“三鹿事件”真相披露及其处理的报道而波动，不管是在飞机上、酒店里，亦或是在餐厅里和家里，很长一段时间，我竟然不知道该说些什么了——套用那句老话，真是千言万语不知从何说起啊！
In those days, my heart has been with the CCTV and related media on " Sanlu incident" truth disclosure and treatment report and fluctuations, regardless of is in the plane, hotel, or in restaurants and at home, for a long time, I didn't know what to say -- apply it saying, what thousands and thousands of words I do not know where to start!
　　ISO9000认证案例分析：质量，质量，还是质量！！是谁害死了“三鹿”？下一个会是蒙牛吗？；下面是我当时写的博客，在这篇博文中，我不仅谈了“三鹿”将死于谁手的问题，更在试着思考“中国品质”全球逐鹿，将鹿死谁手？
Case analysis of ISO9000 certification: quality, quality, or quality!! Who killed the" Sanlu"? The next will be cow? ; below is I had to write a blog, in this post, I not only on" Sanlu" die who hand problems, try to think more in" Chinese quality" global competition, who will win?
　　闻听“三鹿”公司出事，初感震惊，继而愤怒，最后只有悲哀！原因何在？诸君恐怕不会忘却几年前举世聚焦的安徽阜阳“大头娃娃”事件吧？ISO9000认证案例分析：质量，质量，还是质量！！是谁害死了“三鹿”？下一个会是蒙牛吗？；那一次，“三鹿”公司不仅成功地“金蝉脱壳”，而且还长期沉浸在被MBA们广泛学习的“经典”的危机公关事件的自豪之中。明眼人早已看清它必将遗留下来的后遗症——背后的树太大、遇事难起波澜，唯夜郎自大也！如果套用一句话，那就是——都是“搞定”惹的祸！凡事上面有人给撑着、出了事更有大伞给罩着，因此，成功是必然的，不成功就“搞定”它们，直到成功！
When" Sanlu" company 's initial shock, anger, then, finally only sorrow! What is the reason? You will not forget a few years ago the world focusing Anhui Fuyang" big head baby" incident? Case analysis of ISO9000 certification: quality, quality, or quality!! Who killed the" Sanlu"? The next will be cow? ; at the time," Sanlu" company not only successfully" to do a quick change", but also the long-term immersion in MBA have a wide range of learning" classic" crisis public relations event pride. It is to see it will the legacy of sequelae -- behind the tree is too big, a difficult round, but also extremely arrogant! If we apply the word, that is -- is to "fix" the trouble! There have people above everything to hold out, more large umbrella to cover, therefore, success is inevitable, without success to "fix" them, until success!
　　这种“搞定”式的公关活动，实质上就是“政府公关”，是小政府“搞定”大政府的运动，居然也能够成为MBA的经典案例，实在能够教给大家太多教材上学不到的东西——只可惜，它被包装成了正面教材，而非经验教训。难怪，我认识几个“500强”派驻京城的高管，他们居然专职做“政府公关”，满口都是“搞定他”。而且说起种种北京的乐趣和故事，竟然让我这个拥有中国最早的手写版海淀区身份证的人突然间变得如初进大观园的刘姥姥，以映衬出他们的那一张张“眉飞色舞”的脸。
This" fix " type of public relations activities, is essentially a" public relations", is a small government"." big government movement, unexpectedly also can become MBA classic case, it can teach you too many material things can not go to school -- but, it is packaged into a positive materials, rather than experience and lessons. No wonder, I know several" top 500" in Beijing executives, they actually do full-time" public relations", with his mouth full of him."". But speaking of various Beijing fun and story, let me have this Chinese earliest handwritten version of the Haidian District identity card of the people suddenly again into the Grand View Garden grandmother Liu, to reflect their that faces the" beam with joy" face.
　　可以说，他们的攻心之术分为三段：遇事首先要坚定地说：“No.我们是国家的……因此，绝不会……”；一旦难掩真相，就要用某些具有国家色彩的证明和测试报告“粉碎”各种“不怀好意的”攻击；最后，当纸没有包住火时，必须要用“国家专 政”的威严把大家注意的焦点转移到“某些不法分子”身上，然后用“障眼法”大张旗鼓地报道，终于“破坏分子”被绳之以法，受害者拍手叫好——当然，真正的元凶依然逍遥法外，甚至可能在受害者的面前怡然自得地躺在沙滩上晒太阳呢！
Can say, their psychological skill is divided into three sections: one must first firmly said:" No. Our country ... ... Therefore, never will ... ..." Conceal the truth; once, will use some countries have the color proof and test report" crush" various" harbour evil designs against the"; finally, the paper does not contain the fire, must with" National College Politics" brought the focus of everyone's attention shifted to" certain lawless elements " on the body, and then use the" camouflage" put up a pageantry report, finally" saboteurs " by restrain by law, victim clap -- of course, the real culprit is still be still unpunished, even in the victims before be happy and pleased with oneself to lie on the beach in the sun!
　　ISO9000认证案例分析：质量，质量，还是质量！！是谁害死了“三鹿”？下一个会是蒙牛吗？；如今风波再起，“三鹿”果真故计重施——这正是我在看完CCTV的报道之后感到震惊和悲哀的原因！诸君若有不信，自可百度或Google一下，看看整件事是否按照上面的逻辑在发展着。
Case analysis of ISO9000 certification: quality, quality, or quality!! Who killed the" Sanlu"? The next will be cow? ; now the storm again," San Lu " is the same -- this is the finished CCTV reports later shocked and sad reason! You if not the letter, since can be Baidu or Google look, have a look the whole thing is in accordance with the above logic in the development of.
　　可让我震惊的是，这种“掩耳盗铃”的伎俩居然可以做到CCTV《新闻联播》和国家质量检疫检验总局！因为稍有常识的人都会想到——即使奶源被不法分子投放了“三聚氰胺”，可作为一家行业的“巨头”，应该是有着严格的供应商资格认证、奶源检测、进料把关、过程控制等流程并具备其能力的；不法分子是不可能轻易地走进“绿色通道”的，除非……人们当然有理由质疑。这就好比你到菜场买菜，一些“不法分子”为了使隔夜菜显得新鲜，使用了一些化学用品，然后，你回到家里直接拿来生吃，吃坏了肚子，于是就去抓“不法分子”，等抓到他们了，肚子也就好了。
Let my shock, this kind of" stealing" trick can actually do CCTV" news broadcast" and national quality inspection and quarantine bureau! Because people with common sense would have thought -- even if the milk source by lawbreakers launched" melamine", can be used as an industry "tycoon", there should be a strict supplier qualification, milk source detection, feeding control, process control, process and has the ability of criminals is not; may easily into the" easy access", unless the ... ... Of course people have reason to doubt. It's like you to market to buy food, some" outlaws" in order to make overnight dish is fresh, using a number of chemical products, and then, when you go back home and directly used to eat, eat a bad stomach, so he went to catch the" outlaws", and caught them, the stomach is also good.
　　ISO9000认证案例分析：质量，质量，还是质量！！是谁害死了“三鹿”？下一个会是蒙牛吗？；我写不下去了，确实不知道还要怎么写下去。然后，百度了一下，发现许多相关报道与评论。在一个名为“天之水”的博客里有一篇题为《真相：步步揭秘“三鹿”的弥天大谎》的博文引起我的兴趣，这篇博文采取新闻纪事的手法，按照事件发生的前后顺序，选取关键场景和人物进行曝光，很有说服力。如果文中所述的种种“真相”是事实的话，正好可以用来作为此文的某种佐证。读者诸君有兴趣的话可以上网搜寻来阅读。
Case analysis of ISO9000 certification: quality, quality, or quality!! Who killed the" Sanlu"? The next will be cow? ; I can't keep writing, do not know how to write it. Then, Baidu, discover many related reports and comments. In a " day " water 's blog has an article entitled" the truth: step by step the" Sanlu " palpable lies" blog sparked my interest in this post, take the news chronicle practices, in accordance with the event sequence, selection of key scenes and characters were exposed, very persuasive. If the a variety of " truth" is true, it can be used as the sort of evidence. Readers are interested can search the Internet to read.
　　我以为，以后再也不会有“三鹿”品牌了。此次三鹿必死！如果能得以死里逃生，那也将会是苟延残喘、生不如死；所以，还不如像个传说中的“燕赵汉子”般死去，然后为中国的商学院留下一笔宝贵的“财富”。不过，它何时死、如何死，都没有悬念，唯一的事情——是谁害死了它？这才是一个问题！咦，我也一下子被弄糊涂了。而且，我也不认为哈姆雷特更清楚！
I think, after never having" deer" brand. The Sanlu die! If can take escape from death, it would be alive, dead; so, as well as a legendary" Yanzhao man " as dead, then for Chinese business school left a valuable" wealth". However, when it died, how to die, no suspense, the only thing -- who is killed it? This is a question! Hey, I was confused. But, I don't think Hamlet more clearly!
　　是啊，“生存还是死亡”，这的确不是一个问题。被谁害死——这才是问题的所在！ISO9000认证案例分析：质量，质量，还是质量！！是谁害死了“三鹿”？下一个会是蒙牛吗？
Yeah," life and death", this is not a problem. Who killed -- that is the question! Case analysis of ISO9000 certification: quality, quality, or quality!! Who killed the" Sanlu"? The next will be cow?