一种ISO14001标准认证咨询推广模式
A ISO14001 Standard Certification Advisory promotion mode
　ISO14000系列标准是国际标准化组织ISO/TC207负责起草的一份国际标准，它是国际标准化组织（ISO）于1996年继ISO9000族标准之后，在管理标准领域的又一崭新尝试，目前仅有ISO14001标准可供申请咨询。
ISO14000 series standard is international organization for standardization of ISO / TC207 is responsible for the drafting of an international standard, it is the international organization for Standardization ( ISO ) in 1996 following the ISO9000 standards, management standards in the field of another new attempt, only ISO14001 standards available for application consulting.
作为一种提高企业和其他组织的环境绩效的新方法，ISO14001 标准描述了有效环境管理体系的基本要素，包括企业环境方针（即明确的管理承诺）、目标设置、实施计划、实施效果检测、问题纠正以及体系评估等；
As a way of increasing the enterprises and other organizations of the environmental performance of the new method, the ISO14001 standard describes effective environmental management system the basic elements, including corporate environmental policy ( i.e. explicit management commitment ), goal setting, implementation plan, the implementation effect detection problem is corrected, and system evaluation;
其原则与 ISO9000有颇多相似之处，比如注重过程、第三方咨询、持续改善等。
Its principle and ISO9000 are similar, such as paying attention to the process, the third party consultation, continuous improvement etc..
ISO14001标准完全符合知识型产品的的创新性、成本计量困难、网络外部性和能够创造出新的市场和需求等特征。
ISO14001 standards fully in line with the knowledge of product innovation, cost measurement difficulties, network externality and can create new market and demand characteristics.
可以说ISO14000系列标准是一个标准的知识产品。所谓知识型产品,是指人类在改造自然和社会的实践活动中,为满足社会的需要,通过付出脑力劳动,依靠知识、信念、智力等要素,所创造的含高知识和高信息含量的产品或产品组合,是与知识经济的基本特征紧密联系的特定产品。
It can be said that the ISO14000 series standard is a standard of intellectual products. The so-called knowledge product, is refers to the humanity in transforming the nature and social practice activities, to meet the needs of the community, by giving mental work, rely on knowledge, belief, intelligence and other elements, created with high knowledge and high information content of products or product portfolio, and the basic characters of knowledge economy are closely linked specific products.
知识型产品将知识与产品相融合,给予消费者的不仅是产品本身,更重要的是提供与该产品有关的知识,使用户能从使用产品的过程中学到更多的东西。
Knowledge based product knowledge and product integration, to give consumers the product itself is not only, more important is to provide products with the relevant knowledge, so that the user can use the process from product to learn more things.
　　目前，国内的ISO14001咨询过程中存在着外部经济性问题，从而使咨询庸俗化，咨询过程流于形式，从而没有提高企业乃至整个社会的环境绩效，这里从分析企业推行ISO14001标准面临的困难和促使企业采用ISO14001标准的驱动力入手，建立一个包括多个主体的基于隐性营销的ISO14001 标准的推广模式。
At present, the domestic ISO14001 consulting process exists external economy problem, so that the consulting vulgarization, counseling process becomes a mere formality, which did not improve the enterprise and even the entire social environmental performance, here from the analysis of ISO14001 implementation of enterprise standards faced difficulties and make an enterprise uses the standard ISO14001 driving force proceed with, including the establishment of a more subject based on recessive marketing ISO14001 standard promotion mode.