ISO14001标准推广模式的支撑体系：
The ISO14001 standard extension model supporting system:
　　第一，组织实施内部知识管理，间接降低企业的咨询成本。政府和咨询咨询公司企业通过建立学习型组织, 实施内部知识管理, 整合内部显性和隐性知识, 进而形成产品知识体系，从而可以有效的传播给需要通过咨询的企业，从而降低企业的学习成本。
First, to organize the implementation of internal knowledge management, reducing enterprise indirectly consulting cost. Government and consulting companies through the establishment of a learning organization, the implementation of internal knowledge management, internal integration of explicit knowledge and tacit knowledge, and the formation of product knowledge system, which can be effectively disseminated to need through consulting business, thereby reducing the cost of learning.
内部显性知识是已经总结好的被基本接受的与ISO14001标准相关的正式知识，以数字化形式存在或者可直接数字化，易于传播；
Internal dominant knowledge is already a good summary of the basic acceptance was related to ISO14001 standards of formal knowledge, in the form of a digital or digital, easy propagation;
隐性知识是尚未从员工头脑中总结出来或者未被基本接受的与ISO14001标准相关的非正式知识，是基于直觉、主观认识、和信仰的经验性知识。
Tacit knowledge is not from the brain of employee sum up or not is basically acceptable and ISO14001 standards related to informal knowledge, is based on the intuition, subjective, experiential knowledge and belief.
通过“隐性知识”向“显性知识”转变，而后“显性知识”在为员工学习后变成自己的“隐性知识”这样一个过程，顺利完成这种知识的螺旋转动，从而全面提升员工的知识水平和综合素质，改善员工队伍知识结构，形成基于ISO14001标准的知识体系，提高整个组织的知识水平和运作水平，进而达到提供令企业满意的、高质量的服务的目的，最终在有力的推动ISO14001标准的推广的同时使政府和咨询咨询公司树立良好的形象，营造强势品牌。但是应注意到的是这个过程中所指的知识来源不应只限于政府和咨询公司内员工，还涵盖政府和咨询咨询公司的合作伙伴和顾客。
Through the" tacit knowledge" to " knowledge", and" explicit knowledge" for the employees after learning into their own" tacit knowledge" of such a process, successful completion of this knowledge spiral rotation, thereby enhancing the staff's knowledge level and the overall quality of staff, improve the knowledge structure, forming based on ISO14001 standard knowledge system, improve the knowledge level and operation level, and to provide a satisfactory business, high quality service purposes, in the final push the ISO14001 standard promotion at the same time so that the government and the consulting company to establish a good image, to create a strong brand. But it should be noted that in this process the knowledge sources should not be limited to government and consulting company employees, but also covers the government and consulting company partners and customers.
　　第二，挖掘顾客隐性需求。针对企业在进行ISO14001过程中的庸俗化，ISO14001标准的推行过程应该充分挖掘顾客的隐性需求，主动的挖掘隐性顾客，从而主动的创造市场，以做到ISO14001标准的真正有效的推行。对ISO14001标准这一知识产品而言，挖掘顾客隐性需求包括挖掘 ISO14001标准的直接顾客（企业）隐性需求和挖掘ISO14001标准的间接顾客（企业涉众）的隐性需求。
In second, mining customer demand. For enterprises in the process of ISO14001 vulgarization, ISO14001 standards implementation process should fully tap the customer demand, active mining latent customers, thus the initiative creation market, in order to achieve the ISO14001 standard truly effective implementation. The ISO14001 standard for this knowledge products, including mining mining customer demand ISO14001 standard direct customer ( enterprise ) implicit demand and mining ISO14001 standard indirect customers (corporate stakeholders ) implicit demand.
强调挖掘直接顾客的隐性需求是由于企业缺乏关于ISO14001标准和环境保护的知识，而不能够认识到通过推行ISO14001标准给自己带来那些深层次利益，不知道自己应该在ISO14001 这一过程标准的推行过程中需要做什么工作，不能确定自己的角色。
Emphasis on mining direct customer demand is due to lack of recessive enterprise on ISO14001 standards and environmental protection knowledge, without being able to realize through the implementation of ISO14001 standards to bring those deep interest, do not know that they should be in ISO14001 this course standard in the process of what needs to be done, can not identify their roles.
他们仅仅出自纯商业的目的或者屈从政府法规，以获得证书为终极目标，从而造成咨询过程和标准执行流于形式和庸俗化。政府和咨询咨询公司应在挖掘直接顾客（企业）的隐性需求即通过ISO14001咨询会给企业带来那些方面的深层次利益的基础上，发现和引导企业的隐性需求，衡量企业的需求价值，从而能够面向具体顾客制定出面向顾客需求的服务，以形成企业自愿推行ISO14001标准的内部驱动力氛围，同时提高企业采用ISO14001标准的内部
They only from a pure commercial purpose or to government regulations, in order to obtain the certificate for the ultimate goal, thus causing the consultation process and the standard implementation of a mere formality and vulgar. Government and consulting company in mining the direct customer ( enterprise ) the implicit demand by ISO14001 consulting enterprise will bring those aspects of the deep interests basis, and guide enterprises to the implicit demand, measure the demand for specific customer value, so as to be able to develop customer-oriented service, to form enterprises the voluntary implementation of ISO14001 standard internal driving force atmosphere, while increasing the enterprise uses the standard ISO14001 internal