ISO14001标准隐性推广体系
The ISO14001 standard implicit promotion system
　　ISO14001标准的推广体系应该是建立有效的基于隐性营销的支撑体系、传播体系和关系体系。
ISO14001 standard promotion system should establish effective based on recessive marketing support system, communication system and connection system.
通过支撑体系来提高ISO14001标准的可信度，用整合传播体系扩大ISO14001标准的知名度, 扩大市场占有率; 用关系体系建立顾客满意, 形成良好口碑效应,
Through the support system to improve the reliability of ISO14001 standard, using integrated communication system to expand the ISO14001 standard visibility, expand market share; relational system build customer satisfaction, to form a good reputation effect,
进行隐性需求的再创新, 提高企业的美誉度, 培育与创造顾客需求。支撑体系是ISO14001的推广模式的前提条件。
Recessive demand and innovation, improve the company's reputation, foster and create customer demand. The supporting system is the premise condition of ISO14001 model.