追求卓越 五粮液再度荣获“全国质量奖”
The pursuit of excellence, Wuliangye once again won the "national quality award"
主题为“践行科学方法，成就卓越之路”的第十一届全国追求卓越大会在北京召开。会上，主办方隆重举行了第十一届（2011年）全国质量奖颁奖仪式。五粮液再度脱颖而出，摘得本届“全国质量奖”，成为白酒行业唯一三度问鼎质量管理最高荣誉的企业。
The theme of " scientific method, the outstanding achievements of Eleventh National Road" the pursuit of excellence conference held in Beijing. The meeting was held, the eleventh (2011) National Quality Award ceremony. Wuliangye talent showing itself again, won the "National Quality Award", become the liquor industry's only three degrees to become the highest honor of the enterprise quality management.
目前，全国质量奖是我国质量领域的最高奖项，其评审标准采用的是《卓越绩效评价准则》国家标准，注重组织从领导作用、战略策划、顾客和市场调查、人力资源管理、过程管理，直至售后服务的全过程控制，更注重组织运作绩效、满足顾客需要和持续改进能力，以及外部环境变化时组织的应变能力和发展潜能。
At present, national quality award is the highest award in the field of quality of our country, the standard of review is used in" excellent performance evaluation criteria" national standards, pay attention to the tissue from the leadership, strategic planning, customer and market research, human resources management, process management, until the after sale service of the entire process control, pay more attention to the organization, operation performance to meet the needs of customers and continuously improving the ability, as well as changes in the external environment, organization ability and development potential.
据悉，为适应经济社会发展的形势，服务于“十二五”期间经济结构调整、发展方式转变的需要，本届全国质量奖评审在继续坚持标准评定的基础上特设立加分项，对在发展循环经济、节能环保、创新以及社会责任等方面表现突出的企业给予适当加分。
It is reported, to meet the economic and social development situation, service in the"12th Five-Year Plan" the adjustment of economic structure, the transformation of the development pattern of the need, the National Quality Award in continue to adhere to the standard on the basis of the establishment of special bonus items, in the development of circular economy, energy saving and environmental protection, innovation and social responsibility and other outstanding enterprises to give appropriate bonus.
今年年初，五粮液取得再次申报全国质量奖的资格。经过资格审查、资料评审、现场评审、最终审定等过程，五粮液在不断超越自我、追求卓越绩效、发展循环经济、创新等方面所作的社会贡献得到了评审专家组一致好评，最终全票通过专家组评审，再度摘取“全国质量奖”。
At the beginning of this year, Wuliangye has once again declare countrywide quality award qualifications. After qualification, data review, on-site review, final validation process, Wuliangye in constantly go beyond the self, the pursuit of excellence performance, the development of circular economy, innovation and other aspects of the social contribution by the expert group of praise, eventually passed the expert group review again, won the "national quality award".
事实上，自上世纪八十年代推行全面质量管理以来，五粮液通过不断引入和推行新的管理手段和方法，推动各项管理工作和生产经营实现了卓有成效的发展。早在1981年，五粮液就开始推行全面质量管理,并在行业中率先通过ISO9000质量体系认证，1990年荣获“国家质量奖”。2000年，五粮液在此基础上建立了卓越绩效全面质量管理体系，并于2003年获得“全国质量奖”。
In fact, since the last century eighty's to implement total quality management, Wuliangye through continuous to introduce and implement new management means and method, make the management work and production management implementation very fruitful development. In early 1981, Wuliangye started to implement a comprehensive quality management, and in the industry taking the lead through the ISO9000 quality system certification, in 1990 won the" national quality award". In 2000, Wuliangye is established based on the excellent performance of comprehensive quality management system, and in 2003won the "national quality award".
近年来，五粮液始终将追求卓越作为公司发展的目标和责任，并通过“适时调整和完善公司产品结构、构建质量安全全覆盖体系、积极践行企业社会责任”等系列举措，确保了其在激烈的行业竞争中始终立于不败之地，营业收入、利税等长年位居行业前列，并赢得了消费者和社会各界的高度认可。据了解，仅2011年五粮液就先后获得了中国商标创新金奖、全国质量工作先进单位、中国轻工业酿酒行业十强企业等诸多赞誉。2011年9月9日，“第17届(2011年)中国最有价值品牌100榜”结果显示，五粮液品牌价值再创新高，以586.26亿元的品牌价值位居该榜单第三位，连续17年蝉联食品行业榜首。
In recent years, Wuliangye has always been the pursuit of excellence as the company's development objectives and responsibilities, and through the " timely adjust and improve product structure, constructing quality coverage of the An Quanquan system, and actively practice the social responsibility of the enterprise " and other series of measures, to ensure that in the fierce competition in the industry always remain invincible, business income, profit tax equaling years in industry front row, and won the customers and the community a high degree of recognition. Reportedly, only 2011Wuliangye has won the China Trademark Innovation Award, the national quality the job advanced unit, China light industrial the wine industry ten strong enterprises a lot of praise. In September 9, 2011," the seventeenth (2011) of China's most valuable brand 100. " the result shows, Wuliangye brand value innovates again tall, with 58626000000 yuan brand value ranked the top third, reelected for 17 consecutive years the food industry top.
本届追求卓越大会为期两天，除举行“2011年全国实施卓越绩效模式先进企业颁奖”活动以外，还开展了“‘十二五’发展规划”专题报告、获奖企业高层领导对话、专题交流等活动。
The pursuit of excellence in the assembly for a period of two days, except held"2011 national implementation of performance excellence model advanced enterprise award" activity outside, also carried out " ' full ' development plan" special subject report, winning business leaders, special activities such as exchange of dialogue.