售后服务体系的作用与特性

Functions and characteristics of after sales service system

1、售后服务是买方市场条件下企业参与市场竞争的尖锐利器。

1. After sales service is a sharp weapon for enterprises to participate in market competition under the condition of buyer's market.

2、售后服务是保护消费者权益的最后防线。

2. After sales service is the last line of defense to protect the rights and interests of consumers.

3、售后服务是保持顾客满意度、忠诚度的有效举措。

3. After sales service is an effective measure to maintain customer satisfaction and loyalty.

4、售后服务是企业摆脱价格大战的一剂良方。

4. After sales service is a good way for enterprises to get rid of the price war.

5、售后服务是企业可持续发展的必然要求。

5. After sales service is an inevitable requirement for sustainable development of enterprises.

所以企业自主建立独立的售后服务体系是大势所趋。

Therefore, it is the general trend for enterprises to establish independent after-sales service system.